Journal readers include many of the most influential thinkers and doers in the world related to food and agriculture. These are opinion leaders, writers, scholars, policy makers, practitioners, and vocal advocates, all of whom influence public policy and public opinion everyday. Our subscribers are also agriculture and food system development project leaders who are looking for technical assistance and appropriate technology.

Benefits of Advertising

Advertisers benefit directly in multiple ways:

1. You will support the growth of the field of food system planning and thus earn good will in the eyes of subscribers.

2. You will attract important customers to your products.

3. You can share new strategies, promotions, and products with this important audience.

4. You will help keep the cost of the journal affordable to a larger group of readers,

EXAMPLES:

Products/Services                                                                                           Benefit

Book publishers                                                                                                  Sales

Consulting firms                                                                                                Clients

Food service equipment                                                                                    Sales

Farm equipment                                                                                                  Sales

Mapping technology                                                                                            Sales

Aerial photography                                                                                              Sales

Analytical software                                                                                              Sales

Water-testing equipment                                                                                   Sales

Slaughter and meat processing equipment                                                 Sales

Societies                                                                                                       Memberships

National NGOs                                                                                             Memberships

Degree programs                                                                                 Promotion to students

Magazines                                                                                                      Subscriptions

Foundations                                                                                               Mission fulfillment

Food companies                                                                                      Promotion/good will

USDA agencies                                                                                         Mission fulfillment

Advertising Policy (still under review)

The Journal accepts advertising and sponsorship for its Web site and email service according to the following principles:

1. All advertisements are subject to approval of the New Leaf Associates (Publisher), which reserves the right to reject or cancel any advertisement at any time.

2. Advertising is separate from content. Advertisers do not influence any of our editorial decisions or advertising policies.

3. Advertisers have no control or influence over the results of searches a user may conduct on the Publisher’s website. Search results are based solely on the functionality available through our search software (e.g., keywords or natural language) and user-defined criteria (e.g., displaying most recent or most relevant items first).

4. Publisher does not release personally identifiable data on the users of our websites or e-mail service to advertisers.

5. Online advertisers may receive reports that show aggregated data about response to their advertisements, including the number of ad impressions and the number of times an advertisement was clicked on.

6. Any reference to Publisher or it products or services in advertisements, promotional material, or merchandising by the advertiser or the agency is subject to the Publisher’s prior written approval in each instance.

7. Advertiser links to other websites cannot prevent a user from easily returning to the Publisher’s website.

8. Advertorials are not accepted on the Publisher’s website or e-mail service.

9. Alcoholic beverages and tobacco products will not be advertised.

10. Advertised products must be compliant with the regulations in the country where the advertisement will be seen. Advertisements for pharmaceutical products (including NDA products) that are subject to the U.S. Food and Drug Administration (FDA) oversight must comply with FDA regulations regarding advertising and promotion.

11. Advertisements may not include offers for free merchandise or contests.

12. All advertisements must be clearly germane to the practice of agriculture and food system development.

13. All advertisements must clearly and prominently identify the advertiser by trademark or signature.

14. Advertising that appears at Publisher’s website must be clearly distinguishable from editorial content.

15. Advertising copy must be factual and in good taste.

16. All insertion orders, and the provisions of these Online Advertising Policies, shall be governed by the laws of the State of New York, without regard for its principles concerning conflict of laws.

17. All advertisements are accepted and published by Publisher on the warranty of the agency and advertiser that both are authorized to publish the entire contents and subject matter of the advertisement.

18. In consideration of publication of an advertisement, the advertiser and the agency, jointly and severally, agree to indemnify and hold harmless Publisher, its officers, agents and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including, without limitation, claims or suits for libel, violation of privacy, copyright infringement, or plagiarism.

19. Publisher shall not be liable for any failure to publish any advertisement accepted by Publisher; however, Publisher shall use its reasonable efforts to place such advertisement in subsequent available space.

20. All advertising contract position clauses are treated as requests. Since advertising inventory constantly changes, Publisher cannot guarantee fixed positioning.

21. Publisher may change the terms set forth herein at any time, provided that no such change applies to ads whose closing date precedes the announcement of the change.

22. In the event of nonpayment, Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severely liable for such monies as are due and payable to Publisher.

23. Publisher will not be bound by any condition, printed or otherwise, appearing on any insertion order or copy instructions when such conditions conflict with the conditions set forth in this rate card.

24. Publisher is not responsible for incidental or consequential damage for errors in displaying an ad.

Policy on Recruitment Advertisements

25. All advertisements for employment must be nondiscriminatory and comply with all applicable laws and regulations. Ads that discriminate against applicants based on sex, age, race, religion, marital status, or physical handicap will not be accepted.

26. International recruitment advertisers are required to confirm in writing that they are an equal opportunity employer.

The Journal's Online Advertising Policy and Types of Advertising

Generally acceptable for consideration

Book publishers

Consulting firms

Food service equipment

Farm equipment

Mapping technology

Aerial photography

Analytical Software

Water testing equipment

Slaughter and meat processing equipment

Societies

National NGOs

Degree Programs

Magazines

Foundations

Food companies

All types of advertising not described above will be reviewed on a case-by-case basis.

Advertisers, media buyers, and others with specific questions about advertising acceptability should contact Amy Christian at This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .

Sponsorships

Sponsorship and editorial content are clearly separated. A link to the Journal’s Internet Advertising Policy will appear with all sponsorship on the Web site and in the Journal’s e-mail service. Acknowledgment of support will not make any claims for any supporting company’s product(s). The final wording and position of the acknowledgments will be determined by the Journal.

Users of the Journal’s website and e-mail service are encouraged to comment on the Journal’s Internet policies. Please submit your comments to This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .