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Acculturation and Consumption: Examining the Consumption Behavior of People of Afro-Caribbean Descent in Canada

by Bamidele Adekunlea,*, Glen Filsona, Sridharan Sethuratnamb, and Dario Cidroa

http://dx.doi.org/10.5304/jafscd.2011.021.001, pp. 297–314



This paper examines the consumption of ethnocultural vegetables by people of Afro-Caribbean descent in the Greater Toronto Area (GTA) of Canada while considering their acculturation level. The results indicate that the respondents are willing to substitute other closely related varieties for their ethnic vegetables when they are scarce. The acculturation scale also indicates that these Canadians assimilate and accept the values of other ethnic groups while they retain their own identity. As consumption of ethnocultural vegetables is part of their identity, among GTA Afro-Caribbean Canadians there is a very large unmet demand for ethnocultural vegetables, which is likely to be true throughout the country.


Keywordsacculturation, Afro-Caribbean, consumption, ethnocultural vegetables, Greater Toronto Area


a School of Environmental Design and Rural Development (SEDRD), University of Guelph, Ontario, Canada

b FarmSart, Guelph, Ontario, Canada

* Corresponding author: Bamidele Adekunle, School of Environ- mental Design and Rural Development, 50 Stone Road, Guelph, Ontario N1G 2W1 Canada; +1-519-824-4120 x53510; This e-mail address is being protected from spambots. You need JavaScript enabled to view it.


Banner photos include a Cape Cod cranberry bog; a cranberry “screen house” used to grade fresh cranberries; farmland near Lake Placid, NY, in the Adirondack Mountains; Montmorency cherry trees on the Mission Peninsula of northern Michigan; the historic Round Barn in the South Mountain Apple Belt of Adams County, Pennsylvania; the “Sea of Grapes” district of the Lake Erie Concord Grape Belt, near Erie, Penn; a field of cabbages near Shortsville, NY, home to one of the world’s largest sauerkraut factories. All photos copyright by Duncan Hilchey.


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