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Increasing Farm Income and Local Food Access: A Case Study of a Collaborative Aggregation, Marketing, and Distribution Strategy That Links Farmers to Markets
by Michele C. Schmidta,*, Jane M. Kolodinskyb, Thomas P. DeSistoc, and Faye C. Conted
http://dx.doi.org/10.5304/jafscd.2011.014.017, pp. 157-175
AbstractAs consumer interest in locally grown food increases, farmers and organizations are working on inventive ways to supply fresh and affordable local food to residents. The Intervale Center, a nonprofit in Burlington, Vermont, partnered with small and midscale farmers to create the Intervale Food Hub, a collaborative of staff and farmers that aggregates, markets, and distributes local products through both a multifarm community supported agriculture (CSA) program and wholesale. Informed by surveys conducted to assess supply and demand in the region, the Food Hub provides businesses, restaurants, retailers, institutions, and individuals with year-round access to a diverse mix of fresh and value-added local food. The Intervale Center serves as a local distributor, purchasing products from up to 30 farmers and coordinating packaging, marketing, distribution, and business operations. Year-round, shared space is available to conduct business operations, including packaging and short-term storage. After three years of operation, the Food Hub has begun exploring ownership structures and geographic expansion. Using a participatory action research approach, this case study reviews the enterprise's development and outcomes. We provide a qualitative assessment of farmer and staff perceptions of successful practices and limitations, and conclude with recommendations for future research.
Keywords: aggregation, collaborative, community supported agriculture, CSA, direct marketing, distributor, food system, participatory action research, social entrepreneurship, Vermont, wholesale
Banner photos include a Cape Cod cranberry bog; a cranberry “screen house” used to grade fresh cranberries; farmland near Lake Placid, NY, in the Adirondack Mountains; Montmorency cherry trees on the Mission Peninsula of northern Michigan; the historic Round Barn in the South Mountain Apple Belt of Adams County, Pennsylvania; the “Sea of Grapes” district of the Lake Erie Concord Grape Belt, near Erie, Penn; a field of cabbages near Shortsville, NY, home to one of the world’s largest sauerkraut factories. All photos copyright by Duncan Hilchey.
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