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Kaiser Permanente's Farmers' Market Program:
Description, Impact, and Lessons Learned
DeAnn Crompa,*, Allen Cheadlea, Loel Solomonb, Preston Maringc, Elisa Wongb, Kathleen M. Reedd
http://dx.doi.org/10.5304/jafscd.2012.022.010, pp. 29–36
Note: A correction on page 35 of this document was posted on 3 June 2012. If you previously downloaded the full-text PDF, please download the correction.
Farmers' markets are an innovative strategy to potentially increase healthy nutrition environments. Kaiser Permanente (KP), the largest private, nonprofit healthcare system in the country, has been hosting farmers' markets on its medical campuses since 2003 and now has markets in nearly 40 KP locations in four states: California, Hawaii, Oregon, and Maryland. This paper describes the KP farmers' market program and summarizes the results of a patron survey conducted in 2010 among 2,435 market patrons. The majority of patrons are KP physicians and staff, and a quarter of patrons are KP members and community residents. The markets appear to have an impact on what people are eating: 74% of all patrons reported eating more fruits and vegetables as a result of coming to the market. The KP experience may be generalizable to other healthcare organizations and to other large employers.
Keywordsfarmers' markets, healthy food access, hospitals, obesity prevention
a Center for Community Health and Evaluation, Group Health Research Institute, 1730 Minor Avenue, Suite 1600, Seattle, WA 98101 USA
b Kaiser Permanente, One Kaiser Plaza, 21st Floor (Bayside), Oakland, CA 94612 USA
c Kaiser Permanente Medical Center Oakland, 280 West MacArthur Boulevard, Oakland, CA 94611 USA
d Kaiser Permanente, 1800 Harrison Street, 18th Floor, Oakland, CA 94612 USA
Note: In the interest of full disclosure, the authors note that they did not receive additional compensation for their contributions to this evaluation. The Center for Community Health and Evaluation provides evaluation services to Kaiser Permanente for various programs.
Banner photos include a Cape Cod cranberry bog; a cranberry “screen house” used to grade fresh cranberries; farmland near Lake Placid, NY, in the Adirondack Mountains; Montmorency cherry trees on the Mission Peninsula of northern Michigan; the historic Round Barn in the South Mountain Apple Belt of Adams County, Pennsylvania; the “Sea of Grapes” district of the Lake Erie Concord Grape Belt, near Erie, Penn; a field of cabbages near Shortsville, NY, home to one of the world’s largest sauerkraut factories. All photos copyright by Duncan Hilchey.
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