Home Volume 2, Issue 2 Strategies for Accessing Volume Markets in the Beef Industry: A Review of Three Case Studies

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Strategies for Accessing Volume Markets in the Beef Industry:

A Review of Three Case Studies

Nick McCanna and Frank Montabona,*

http://dx.doi.org/10.5304/jafscd.2012.022.014, pp. 37–49

 

Abstract

Given the increasing consolidation in the U.S. meat industry, smaller and specialty producers often have difficulty breaking into the market in profitable volumes. This paper examines three cooperative models for specialty beef producers. We offer a realistic examination of the potential for success of each model. Based on this, we identify the key attributes for a new model and offer guidance for future research efforts.

 

Keywords 

beef producers, small-scale producers, specialty producers, market models

 

Affiliations

a Department of Supply Chain and Information Systems, 2340 Gerdin Business Building, Iowa State University, Ames, Iowa 50011 USA

 

* Corresponding author: Frank Montabon, +1-515-294-1208; This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

 
 

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Banner photos include a Cape Cod cranberry bog; a cranberry “screen house” used to grade fresh cranberries; farmland near Lake Placid, NY, in the Adirondack Mountains; Montmorency cherry trees on the Mission Peninsula of northern Michigan; the historic Round Barn in the South Mountain Apple Belt of Adams County, Pennsylvania; the “Sea of Grapes” district of the Lake Erie Concord Grape Belt, near Erie, Penn; a field of cabbages near Shortsville, NY, home to one of the world’s largest sauerkraut factories. All photos copyright by Duncan Hilchey.

 

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