If you do not see a PDF on each article's webpage, you are not a subscriber to JAFSCD. (If you are a subscriber, please log in on the Home page to see the PDFs.) While the contents of the inaugural issue (volume 1, issue 1) are open to the public, the contents of issue 2 and beyond are provided for our subscribers only. Please subscribe to have access to this and any other JAFSCD content.
Some "Open Access Content" will be posted from time to time that is available to all viewers.
Assistant/Associate Professor in Food Systems (Tenure Track)
The University of Vermont seeks candidates to join us in building our capacity to understand the interconnected aspects of the modern food system and to develop creative models for sustainable food systems.
Candidates should have a demonstrated record of collaborative, transdisciplinary work and a desire to engage with colleagues across UVM colleges and departments. Anticipated start date is within the 2014–2015 academic year, subject to negotiation.
Click here to see a more detailed job description and details on applying.
More Than Counting Beans: Adapting USDA Data Collection Practices To Track Marketing Channel Diversification
by Alan R. Hunta* and Gary Mattesonb
http://dx.doi.org/10.5304/jafscd.2012.024.010, pp. 101–117
Published online 17 September 2012
AbstractIn order to differentiate their products, agricultural producers are expanding and diversifying their use of marketing channels. Increasingly, these channels convey farm-level information to the final purchaser. However, the Census of Agriculture, the longest-running U.S. farm survey, tracks only three forms of market differentiation: direct-to-consumer sales, organic sales, and the number of community supported agriculture farms. Current Congressional proposals to increase data collection on market channel diversification rely on "follow-on" surveys and the Agricultural Resource Management Survey (ARMS) conducted by the U.S. Department of Agriculture. Both of these surveys are more limited than the Census of Agriculture in observing farm-level trends; the follow-on survey is particularly limited in providing results that are comparable to all farms and even farms within the same sector. This paper will show that administrative reporting changes in the 2012 census and the introduction of new questions for the 2017 census can improve both farm-level and sector-level observations on marketing channel usage — with greater precision than tracking local and regional food systems. Such data is needed to assist policy-makers, technical assistance providers, and farm lenders in providing resources to the relatively high portion of young, beginning, and full-time producers involved in market channel differentiation.
Keywords: agricultural marketing, census, diversification, farm policy, local food systems, marketing channels, organic
Note: This research was supported by the Farm Credit Council, which represents federally chartered, private farm lending institutions. The content does not necessarily reflect the views or policy positions of the Farm Credit Council, the Farm Credit System, or any Farm Credit institutions. The views are solely those of the authors.
Banner photos include a Cape Cod cranberry bog; a cranberry “screen house” used to grade fresh cranberries; farmland near Lake Placid, NY, in the Adirondack Mountains; Montmorency cherry trees on the Mission Peninsula of northern Michigan; the historic Round Barn in the South Mountain Apple Belt of Adams County, Pennsylvania; the “Sea of Grapes” district of the Lake Erie Concord Grape Belt, near Erie, Penn; a field of cabbages near Shortsville, NY, home to one of the world’s largest sauerkraut factories. All photos copyright by Duncan Hilchey.
Developed by CyberSense.US